What can digital publishers learn from e-commerce to win their customers back?
The evolution of the internet has brought numerous changes. From brick-and-mortar stores to online shopping and getting goods delivered at the doorstep is the preface of e-commerce industries. Similarly, the paradigm shift in readers’ choice from print media to online content is the preface of digital publishers. E-commerce is not only limited to buying and selling goods but providing better services and enhancing shopping experiences too. Similarly, Digital publishing platforms are not limited to content deliveries such as blogs and articles but to sell e-papers, magazines, e-books, creating e-libraries and subscription and micro-payment subscription-based services. However, digitalisation has its own … Continue reading What can digital publishers learn from e-commerce to win their customers back?