The modern era is the era of new-age people for whom technology and digital lifestyle become the center of livelihood and existence. Organizations too, change their perspective from mass-profiling to a data-centric approach. Companies’ focus, these days, in framing and implementation of marketing strategy stands upon data and thus coins a new strategic term – Hyper-Personalization. Defining hyper-personalization Hyper-Personalization is the real-time AI and Big Data-based strategy to create high customer experiences on a personalized level which helps organizations retain and acquire new customers. For example, RoRo decides to purchase a branded pair of black shoes for which, he browses … Continue reading Hyper-Personalization – A Data-Driven Marketing Strategy.